Civil Prep
Civil Prep came to life with a clear mission: to equip and empower people to face challenges with strength, dignity, and preparedness. My role was to translate that ethos into a bold new identity that could carry the weight of the brand’s vision from day one. Starting from a blank slate, I led the creative direction and execution of a system built around a strong central mark — the Civil Prep shield — paired with a palette and typography that balance toughness with approachability. Every element was designed to embody the brand’s core attributes: dignity, strength, preparedness, responsibility, and adventure. The result is a visual language that feels rugged yet refined, a look built to resonate with a community of doers who take readiness seriously. While the brand is just beginning its journey, the new identity has already earned enthusiastic reception from stakeholders, setting the tone for Civil Prep’s next chapter.
2025
Agency: Cereal / Role: Creative Director/Lead Designer.
Scope: Visual Identity