Forml
A premium fitness brand redefining Chattanooga’s health scene. In a fitness market as crowded as Chattanooga’s, creating a brand that stands out required a strategic and unique approach. We aimed to craft a new identity to fill a distinct gap in the local fitness landscape—a modern, premium fitness offering that was missing from the scene. Designed to appeal to the dedicated few who are truly committed to transforming both their physical and mental well-being through movement, Forml’s identity speaks to the aspirational nature of self-improvement. It’s a brand that is inclusive to anyone, but not necessarily for everybody; a place where only those willing to invest in their health will thrive. With it's forward-leaning wordmark, sleek aesthetics, sophisticated colors, and a sharp, energetic tone, Forml is now poised to set a new standard for what premium fitness can be in the Scenic City.
2024
Role: Creative Director/Lead Designer
Scope: Wordmark, symbol, color and graphics