Hedy Edibles
Columbia Care challenged us to give Plant Sugar a new name and a fresh look & feel, to reintroduce their cannabis-infused edible products to the evolving market. We iterated hundreds of brand names, eventually landing on Hedy, shorthand for Hedylogos, the god of sweet talk and flattery. Hands of Hedy became the device to convey the brand’s mission of bestowing good vibes on us all. From the heady to the mythological, we sought to find the right spot for Hedy to invite, impress, but not intimidate. We landed on a style that brought together the psychedelic with the divine in a way that was lighthearted and uplifting.
2022
Role: Creative Director Lead Designer/Illustrator: Lexi Wilson Copywriter: Hawk Hauksson
Agency: Sasha Group