Jimbo's Detailing
Jimbo’s Detailing was born from the personality and expertise of YouTube creator Jimbo Balaam, but it needed more than a name to stand out in a crowded category where every brand looks the same. We set out to break the mold of car care — a space dominated by dark packaging, macho branding, and loud product claims — by building an identity that was as fun and approachable as Jimbo himself. Through strategy, design, and naming, we created a brand that sparkles with personality: a custom logo, bold color palettes, playful illustrated characters, and cleverly named products like The Super Soaper, Tough As Shell, and Gloss Boss. Even product innovation got a twist with scented sunglasses-shaped “Air Freshies.” The result is a brand that balances high-performance credibility with lighthearted expression — one that connects instantly with Jimbo’s loyal audience while attracting new fans. Since launch, Jimbo’s has seen steady double-digit growth month after month, proving that car care doesn’t have to be so serious to be seriously successful.
2025
Role: Creative Director / Lead Designer
Scope: Strategy, Brand Identity, Packaging Illustrations: Andrew Greif