Next Century Spirits
Next Century Spirits had breakthrough distilling technology but a forgettable brand. They tapped us to change that, so we reimagined everything from identity to digital experience. We built a bold new visual and verbal system inspired by their science-meets-craft ethos, anchored by a modular logo that fuses speed, precision, and flavor. Then we transformed their website into an immersive tasting room and revenue engine, using motion, interactive demos, and a flavor-forward palette to turn Spiranova™ innovation into a visceral brand experience. The result? A foundation built not just to look different — but to sell with the same confidence they pour into every bottle.
2025
Role: Creative Director / Brand Designer: Charlie Coombs / UI/UX: Eric Beckman, Karli Vare
Agency: Digital Surgeons