Nitecrawler
The Travelpass Group brought us a hyper-transactional beta platform – Nitecrawler – in need of a compelling brand foundation and distinctive brand identity. With the last-minute hotel category feeling like a jungle, we leaned into the brand’s creature-esque name by creating a distinct, intriguing identity with a mysterious and curious mascot, the Nitecrawler, who’s always on the hunt for the next great deal.
2023
Role: Creative Director/Lead Designer Sr. Designer: Andrew Grief
Agency: The Sasha Group