Stainmaster The Grime

Following the breakout success of The Stain, Stainmaster doubled down on unconventional storytelling with The Grime. Produced as a faux horror movie trailer, the piece wasn’t designed to feel like a traditional commercial. Instead, the goal was to create entertaining content that audiences would want to watch and share. By framing floor messes as the villain and Stainmaster Floor Care products as the hero, the video blended humor and suspense to deliver high brand recall while sparking audience engagement. Serving as both a sequel and a campaign evolution, The Grime demonstrated how bold creative choices can cut through the clutter and keep viewers invested in the brand story.