With the goal of squeezing as much content out of the shoot as possible, we keep our cameras rolling and created this behind-the-scenes video of
Sir Mix-A-Lot doing what he does best.
The Event:
Finally, we put together an event at the TCL Chinese Theater in Los Angeles to promote the launch of the music video, inviting influencers and music heads for their chance to watch Sir Mix A Lot make his song live and get free G.H. Cretors. The event resulted in over 10 million impressions and a new distributor.
The Results:
Far exceeding media benchmarks, the FB/IG/YT campaign had an estimated
272 million+ impressions with 2 out of 5 people watching the entire 90 second video.
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