The Stain

Confronting a carpet stain can evoke terror, a notion cleverly explored in this video for Stainmaster Carpet Stain Remover. The approach taken was unexpected, presenting the idea through a horror movie trailer. This formed a pivotal element of the brand's impactful debut ad campaign strategy. "The Stain" trailer fully embraced horror themes, exceeding anticipation by captivating viewers and achieving remarkable view-through rates and engagement scores. Unconventional yet highly successful, it serves as a testament to the rewarding outcomes of audacious endeavors.