°Fluent
A name and identity that aims to take the power out of the flu.
2020
Role: Creative Director, lead desiger Jr. Designer: Andrew Greif Copywriter: Brian Beise Animations: Stephanie Koop
Agency: The Sasha Group
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Travelpass came to us as they were making the shift from B2B to DTC, with a customer experience-centric platform for travel booking and itineraries. They needed clear brand foundations and an identity that could make a splash in an industry dominated by household names like Airbnb, Expedia, and Priceline. With the brand’s mission of opening new doors and enriching people’s lives through travel, we created an identity that’s meant to evoke the sense of wonder you feel when traveling around the world and all of the personal journaling and storytelling elements that come with travel.
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Next Century Spirits
Next Century Spirits had breakthrough distilling technology but a forgettable brand. They tapped us to change that, so we reimagined everything from identity to digital experience. We built a bold new visual and verbal system inspired by their science-meets-craft ethos, anchored by a modular logo that fuses speed, precision, and flavor. Then we transformed their website into an immersive tasting room and revenue engine, using motion, interactive demos, and a flavor-forward palette to turn Spiranova™ innovation into a visceral brand experience. The result? A foundation built not just to look different — but to sell with the same confidence they pour into every bottle.
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Jimbo's Detailing
Jimbo’s Detailing was born from the personality and expertise of YouTube creator Jimbo Balaam, but it needed more than a name to stand out in a crowded category where every brand looks the same. We set out to break the mold of car care — a space dominated by dark packaging, macho branding, and loud product claims — by building an identity that was as fun and approachable as Jimbo himself. Through strategy, design, and naming, we created a brand that sparkles with personality: a custom logo, bold color palettes, playful illustrated characters, and cleverly named products like The Super Soaper, Tough As Shell, and Gloss Boss. The result is a brand that balances high-performance credibility with lighthearted expression — one that connects instantly with Jimbo’s loyal audience while attracting new fans. Since launch, Jimbo’s has seen steady double-digit growth month after month, proving that car care doesn’t have to be so serious to be seriously successful.
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