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Hart House
A fresh identity for Kevin Hart's plant-based food chain.
2023
Role: Lead Designer
Agency: BigEyed Wish
The Wild Collective
A new look for a fashion-meets-sports brand that, like its customer, stands out in the crowd.
2021
Role: Lead Designer
Agency: Sasha Group
The Free Press
Brand identity for a newly-formed media company founded by Bari Weiss.
2023
Role: Lead Designer
Agency: BigEyed Wish
2710 Coffee Roasters
2021
Role: Lead designer
Hedy Edibles
Columbia Care challenged us to give Plant Sugar a new name and a fresh look & feel, to reintroduce their cannabis-infused edible products to the evolving market. We iterated hundreds of brand names, eventually landing on Hedy, shorthand for Hedylogos, the god of sweet talk and flattery. Hands of Hedy became the device to convey the brand’s mission of bestowing good vibes on us all. From the heady to the mythological, we sought to find the right spot for Hedy to invite, impress, but not intimidate. We landed on a style that brought together the psychedelic with the divine in a way that was lighthearted and uplifting.
2022
Role: Creative Director Lead Designer/Illustrator: Lexi Wilson Copywriter: Hawk Hauksson
Agency: Sasha Group
ArtSpark Chattanooga
While they serve the needs of the community, utility boxes are an unappealing piece of any city's landscape. In 2020, Chattanooga's River City Company tapped several local designers to help reimagine these boxes. Placed along the waterfront, my design aimed to capture the breathtaking color gradient of the iconic sunsets as it reflects itself over the Tennessee river.
2021
Role: Lead designer
Client: City of Chattanooga, TN
Chesapeake Plywood
When Jeff Emden took over his family business, he saw an opportunity to elevate a trusted Baltimore-based plywood supplier into a premium, design-forward brand. The goal: move beyond the commodity mindset and stand out in a category defined by sameness. Strategically, the rebrand was about moving Chesapeake into a more premium space while maintaining the industrial authenticity that defines its roots. The new Chesapeake identity brings modern precision and craftsmanship to the forefront. A bold, forward-moving logo, refined yet industrial color palette, and typography inspired by the stenciled lettering commonly seen in plywood warehouses give the brand a confident, authentic voice. A new digital presence rounds out the system, redefining how the brand shows up, from the website and social channels to the fleet of trucks and soon-to-be-revamped office space. The result is a brand that feels as strong and intentional as the materials it supplies, a modern evolution of a family legacy built to lead the next era of Chesapeake Plywood.
2025
Role: Lead designer / Scope: Visual identity - Logo, Color Palette, Typography Motion/Animation: Erik Loften
Agency: FXTN
Kayla Harrison
Wordmark design for 2-time Olymipic Gold Medalist and 2-time PFL Champion, Kayla 'The Queen' Harrison.
2021
Role: Lead Designer
Photography: Brian Corsello
AppleAtcha
2022
Role: Lead designer Logo Design: Joseph Hillenbrand Copywriter: Brian Beise
Agency: Sasha Group
Harvest Dental
Brand refresh that emphasizes the creative exuberance of the brand and its nurturing spirit.
2018
Role: Lead Designer
Agency: The Sasha Group
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