°Fluent
A name and identity that aims to take the power out of the flu.
2020
Role: Creative Director, lead desiger Jr. Designer: Andrew Greif Copywriter: Brian Beise Animations: Stephanie Koop
Agency: The Sasha Group
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Owlcam
A refreshed identity that took a difficult to use owl mascot to a light and fun version that keeps a watchful eye.
2018
Role: Lead Designer Copywriter: Hawk Hauksson
Agency: The Sasha Group
Mariner
Logistics company Gulf Relay hired the Sasha Group in 2022 to develop a name and visual identity for a sister company that would spin out the tech and 3PL capabilities in an environment rapidly disrupted by data and high-frequency contract trading. Mariner will utilize a crew of industry veterans and custom-coded software that provides real-time transparency for their clients, and so we helped them build a tech-forward brand platform and a creative platform: "Complexity is worth celebrating." This set the foundation for an identity that celebrates the beauty of complexity, and the many moving pieces required to handle a client’s operations, all starting with a single parcel.
2022
Role: Creative Director Lead Designer: Andrew Greif Copywriter: Brian Beise Motion Design: Andrew Marston
Agency: Sasha Group
Nitecrawler
The Travelpass Group brought us a hyper-transactional beta platform – Nitecrawler – in need of a compelling brand foundation and distinctive brand identity. With the last-minute hotel category feeling like a jungle, we leaned into the brand’s creature-esque name by creating a distinct, intriguing identity with a mysterious and curious mascot, the Nitecrawler, who’s always on the hunt for the next great deal.
2023
Role: Creative Director/Lead Designer Sr. Designer: Andrew Grief
Agency: The Sasha Group
UTZ
A proposed brand refresh for the 100th Anniversary of the pride of Hanover, PA.
2020
Role: Lead Designer
Agency: The Sasha Group
The Free Press
Brand identity for a newly-formed media company founded by Bari Weiss.
2023
Role: Lead Designer
Agency: BigEyed Wish
Fleishers Farms and Butchery
Brand refresh for your favorite local butchery.
2019
Role: Lead Designer
Agency: The Humans
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Chesapeake Plywood
When Jeff Emden took over his family business, he saw an opportunity to elevate a trusted Baltimore-based plywood supplier into a premium, design-forward brand. The goal: move beyond the commodity mindset and stand out in a category defined by sameness. Strategically, the rebrand was about moving Chesapeake into a more premium space while maintaining the industrial authenticity that defines its roots.
The new Chesapeake identity brings modern precision and craftsmanship to the forefront. A bold, forward-moving logo, refined yet industrial color palette, and typography inspired by the stenciled lettering commonly seen in plywood warehouses give the brand a confident, authentic voice. A new digital presence rounds out the system, redefining how the brand shows up, from the website and social channels to the fleet of trucks and soon-to-be-revamped office space.
The result is a brand that feels as strong and intentional as the materials it supplies, a modern evolution of a family legacy built to lead the next era of Chesapeake Plywood.
2025
Role: Lead designer / Scope: Visual identity - Logo, Color Palette, Typography Motion/Animation: Erik Loften
Agency: FXTN
Harvest Dental
Brand refresh that emphasizes the creative exuberance of the brand and its nurturing spirit.
2018
Role: Lead Designer
Agency: The Sasha Group
The Wild Collective
A new look for a fashion-meets-sports brand that, like its customer, stands out in the crowd.
2021
Role: Lead Designer
Agency: Sasha Group