°Fluent
A name and identity that aims to take the power out of the flu.
2020
Role: Creative Director Designer: Andrew Greif Copywriter: Brian Beise Animations: Stephanie Koop
Agency: Sasha Group
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Chattanooga Prep Sentinels
Name and brand identity for Chattanooga Preparatory School's Athletic Program.
2020
Role: Lead Designer
Mariner
Brand identity for a 3PL company that celebrates the beauty of complexity.
2022
Role: Creative Director Lead Designer: Andrew Greif Copywriter: Brian Beise Motion Design: Andrew Marston
Agency: Sasha Group
Harvest Dental
Brand refresh that emphasizes the creative exuberance of the brand and its nurturing spirit.
2018
Role: Lead Designer
Agency: Sasha Group
NASA Launch America
An updated logo for NASA's Launch America program that pays homage to the International Space Station.
2021
Role: Logo Design
Agency: Oxcart Assembly
Owlcam
A refreshed identity that took a difficult to use owl mascot to a light and fun version that keeps a watchful eye.
2000
Role: Lead Designer Copywriter: Hawk Hauksson
Agency: Sasha Group
HealthyLine
2023
Role: Creative Director Lead Designer: Joseph Hillenbrand
Agency: Sasha Group
Jimbo's Detailing
Jimbo’s Detailing was born from the personality and expertise of YouTube creator Jimbo Balaam, but it needed more than a name to stand out in a crowded category where every brand looks the same. We set out to break the mold of car care — a space dominated by dark packaging, macho branding, and loud product claims — by building an identity that was as fun and approachable as Jimbo himself. Through strategy, design, and naming, we created a brand that sparkles with personality: a custom logo, bold color palettes, playful illustrated characters, and cleverly named products like The Super Soaper, Tough As Shell, and Gloss Boss. The result is a brand that balances high-performance credibility with lighthearted expression — one that connects instantly with Jimbo’s loyal audience while attracting new fans. Since launch, Jimbo’s has seen steady double-digit growth month after month, proving that car care doesn’t have to be so serious to be seriously successful.
2025
Role: Creative Director / Lead Designer
Scope: Strategy & Positioning, Brand Identity, Product Naming, Packaging / Illustrations: Andrew Greif
LYNC
A new name and identity for Chattanooga's fastest growing freight brokerage.
2017
Role: Creative Director Copywriter: Brian Beise
Agency: Sasha Group
IRIS Lunar Rover
Brand identity for the smallest and lightest rover ever to go to space. Carnegie Mellon University’s Iris will be the first American robot to drive on the Moon.
2019
Role: Lead Designer
Agency: Oxcart Assembly / Animations: Stephanie Koop
Next Century Spirits
Next Century Spirits had breakthrough distilling technology but a forgettable brand. They tapped us to change that, so we reimagined everything from identity to digital experience. We built a bold new visual and verbal system inspired by their science-meets-craft ethos, anchored by a modular logo that fuses speed, precision, and flavor. Then we transformed their website into an immersive tasting room and revenue engine, using motion, interactive demos, and a flavor-forward palette to turn Spiranova™ innovation into a visceral brand experience. The result? A foundation built not just to look different — but to sell with the same confidence they pour into every bottle.
2025
Role: Creative Director / Brand Designer: Charlie Coombs / UI/UX: Eric Beckman, Karli Vare
Agency: Digital Surgeons