°Fluent
A name and identity that aims to take the power out of the flu.
2020
Role: Creative Director, lead desiger Jr. Designer: Andrew Greif Copywriter: Brian Beise Animations: Stephanie Koop
Agency: The Sasha Group
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Nitecrawler
The Travelpass Group brought us a hyper-transactional beta platform – Nitecrawler – in need of a compelling brand foundation and distinctive brand identity. With the last-minute hotel category feeling like a jungle, we leaned into the brand’s creature-esque name by creating a distinct, intriguing identity with a mysterious and curious mascot, the Nitecrawler, who’s always on the hunt for the next great deal.
2023
Role: Creative Director/Lead Designer Sr. Designer: Andrew Grief
Agency: The Sasha Group
HealthyLine
HealthyLine is an industry leader in heated mats and other wearable wellness-centric technology. Inspired by the calming ritual of stacking stones, their logo aims to set the tone with its softness and zen-like feel, while also abstractly forming the letter H. Much of the identity seeks to embody the strategy surrounding the idea of “making room to breathe”, and does so with a strict layout system that requires at least 50% of the space to be empty. Graphic elements we call “stones” are pushed to the side of the layouts, to represent the act of selective attention to what really matters: your health.
2023
Role: Creative Director Lead Designer: Joseph Hillenbrand
Agency: Sasha Group
Hedy Edibles
Columbia Care challenged us to give Plant Sugar a new name and a fresh look & feel, to reintroduce their cannabis-infused edible products to the evolving market. We iterated hundreds of brand names, eventually landing on Hedy, shorthand for Hedylogos, the god of sweet talk and flattery. Hands of Hedy became the device to convey the brand’s mission of bestowing good vibes on us all. From the heady to the mythological, we sought to find the right spot for Hedy to invite, impress, but not intimidate. We landed on a style that brought together the psychedelic with the divine in a way that was lighthearted and uplifting.
2022
Role: Creative Director Lead Designer/Illustrator: Lexi Wilson Copywriter: Hawk Hauksson
Agency: Sasha Group
Civil Prep
Civil Prep came to life with a clear mission: to equip and empower people to face challenges with strength, dignity, and preparedness. My role was to translate that ethos into a bold new identity that could carry the weight of the brand’s vision from day one. Starting from a blank slate, I led the creative direction and execution of a system built around a strong central mark — the Civil Prep shield — paired with a palette and typography that balance toughness with approachability. Every element was designed to embody the brand’s core attributes: dignity, strength, preparedness, responsibility, and adventure. The result is a visual language that feels rugged yet refined, a look built to resonate with a community of doers who take readiness seriously. While the brand is just beginning its journey, the new identity has already earned enthusiastic reception from stakeholders, setting the tone for Civil Prep’s next chapter.
2025
Agency: Cereal / Role: Creative Director/Lead Designer.
Scope: Visual Identity
UTZ
A proposed brand refresh for the 100th Anniversary of the pride of Hanover, PA.
2020
Role: Lead Designer
Agency: The Sasha Group
Savory Wine & Bistro
At its heart, Savory Wine & Bistro is about more than fine dining, it’s about connection. The brand identity was built around the idea of food as a unifier, a way to bring people together over shared experiences. That ethos is captured in the mark: two forks meeting to form an elegant “S,” a simple yet powerful symbol of gathering. Paired with a refined visual system that mirrors the chef’s elevated approach to cuisine, the identity positions Savory as a destination where every detail, from plate to presentation, feels intentional, sophisticated, and warmly inviting.
2025
Role: Lead Designer
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Hart House
A fresh identity for Kevin Hart's plant-based food chain.
2023
Role: Lead Designer
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Chris' Coffee
A family-owned and operated coffee business that was born out the back of a 1975 El Camino.
2021
Role: Lead Designer
The Free Press
Brand identity for a newly-formed media company founded by Bari Weiss.
2023
Role: Lead Designer
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IRIS Lunar Rover
Brand identity for the smallest and lightest rover ever to go to space. Carnegie Mellon University’s Iris will be the first American robot to drive on the Moon.
2019
Role: Lead Designer Animations: Stephanie Koop
Agency: Oxcart Assembly