°Fluent
A name and identity that aims to take the power out of the flu.
2020
Role: Creative Director Designer: Andrew Greif Copywriter: Brian Beise Animations: Stephanie Koop
Agency: Sasha Group
You may also like
Fleishers Farms and Butchery
Brand refresh for your favorite local butchery.
2019
Role: Lead Designer
Next Century Spirits
Next Century Spirits had breakthrough distilling technology but a forgettable brand. They tapped us to change that, so we reimagined everything from identity to digital experience. We built a bold new visual and verbal system inspired by their science-meets-craft ethos, anchored by a modular logo that fuses speed, precision, and flavor. Then we transformed their website into an immersive tasting room and revenue engine, using motion, interactive demos, and a flavor-forward palette to turn Spiranova™ innovation into a visceral brand experience. The result? A foundation built not just to look different — but to sell with the same confidence they pour into every bottle.
2025
Role: Creative Director / Brand Designer: Charlie Coombs / UI/UX: Eric Beckman, Karli Vare
Agency: Digital Surgeons
Civil Prep
Civil Prep came to life with a clear mission: to equip and empower people to face challenges with strength, dignity, and preparedness. My role was to translate that ethos into a bold new identity that could carry the weight of the brand’s vision from day one. Starting from a blank slate, I led the creative direction and execution of a system built around a strong central mark — the Civil Prep shield — paired with a palette and typography that balance toughness with approachability. Every element was designed to embody the brand’s core attributes: dignity, strength, preparedness, responsibility, and adventure. The result is a visual language that feels rugged yet refined, a look built to resonate with a community of doers who take readiness seriously. While the brand is just beginning its journey, the new identity has already earned enthusiastic reception from stakeholders, setting the tone for Civil Prep’s next chapter.
2025
Agency: Cereal / Role: Creative Director/Lead Designer.
Scope: Visual Identity
HealthyLine
2023
Role: Creative Director Lead Designer: Joseph Hillenbrand
Agency: Sasha Group
With Wine
Name and brand identity for a family of wines that invite you to live in the moment.
2021
Role: Creative Director Lead Designer: Andrew Greif Copywriter: Sarah Bass
Agency: Sasha Group
Chattanooga Prep Sentinels
Name and brand identity for Chattanooga Preparatory School's Athletic Program.
2020
Role: Lead Designer
NASA Launch America
An updated logo for NASA's Launch America program that pays homage to the International Space Station.
2021
Role: Logo Design
Agency: Oxcart Assembly
ArtSpark Chattanooga
While they serve the needs of the community, utility boxes are an unappealing piece of any city's landscape. In 2020, Chattanooga's River City Company tapped several local designers to help reimagine these boxes. Placed along the waterfront, my design aimed to capture the breathtaking color gradient of the iconic sunsets as it reflects itself over the Tennessee river.
2021
Role: Designer
Client: City of Chattanooga, TN
The Free Press
Brand identity for a newly-formed media company founded by Bari Weiss.
2023
Role: Lead Designer
UTZ
A proposed brand refresh for the 100th Anniversary of the pride of Hanover, PA.
2020
Role: Lead Designer