°Fluent
A name and identity that aims to take the power out of the flu.
2020
Role: Creative Director Designer: Andrew Greif Copywriter: Brian Beise Animations: Stephanie Koop
Agency: Sasha Group
You may also like
Forml
A premium fitness brand redefining Chattanooga’s health scene. In a fitness market as crowded as Chattanooga’s, creating a brand that stands out required a strategic and unique approach. We aimed to craft a new identity to fill a distinct gap in the local fitness landscape—a modern, premium fitness offering that was missing from the scene. Designed to appeal to the dedicated few who are truly committed to transforming both their physical and mental well-being through movement, Forml’s identity speaks to the aspirational nature of self-improvement. It’s a brand that is inclusive to anyone, but not necessarily for everybody; a place where only those willing to invest in their health will thrive. With it's forward-leaning wordmark, sleek aesthetics, sophisticated colors, and a sharp, energetic tone, Forml is now poised to set a new standard for what premium fitness can be in the Scenic City.
2024
Role: Creative Director/Lead Designer
Scope: Wordmark, symbol, color and graphics
The Free Press
Brand identity for a newly-formed media company founded by Bari Weiss.
2023
Role: Lead Designer
With Wine
Name and brand identity for a family of wines that invite you to live in the moment.
2021
Role: Creative Director Lead Designer: Andrew Greif Copywriter: Sarah Bass
Agency: Sasha Group
Civil Prep
Civil Prep came to life with a clear mission: to equip and empower people to face challenges with strength, dignity, and preparedness. My role was to translate that ethos into a bold new identity that could carry the weight of the brand’s vision from day one. Starting from a blank slate, I led the creative direction and execution of a system built around a strong central mark — the Civil Prep shield — paired with a palette and typography that balance toughness with approachability. Every element was designed to embody the brand’s core attributes: dignity, strength, preparedness, responsibility, and adventure. The result is a visual language that feels rugged yet refined, a look built to resonate with a community of doers who take readiness seriously. While the brand is just beginning its journey, the new identity has already earned enthusiastic reception from stakeholders, setting the tone for Civil Prep’s next chapter.
2025
Agency: Cereal / Role: Creative Director/Lead Designer.
Scope: Visual Identity
HealthyLine
2023
Role: Creative Director Lead Designer: Joseph Hillenbrand
Agency: Sasha Group
Chris' Coffee
A family-owned and operated coffee business that was born out the back of a 1975 El Camino.
2021
Role: Lead Designer
Logo, Packaging, Vehicle design
NASA Launch America
An updated logo for NASA's Launch America program that pays homage to the International Space Station.
2021
Role: Logo Design
Agency: Oxcart Assembly
IRIS Lunar Rover
Brand identity for the smallest and lightest rover ever to go to space. Carnegie Mellon University’s Iris will be the first American robot to drive on the Moon.
2019
Role: Lead Designer
Agency: Oxcart Assembly / Animations: Stephanie Koop
Mariner
Brand identity for a 3PL company that celebrates the beauty of complexity.
2022
Role: Creative Director Lead Designer: Andrew Greif Copywriter: Brian Beise Motion Design: Andrew Marston
Agency: Sasha Group
Sound Harbor Insurance
When LAF Advisers, a Long Island-based insurance company, approached Logsdon Design, they needed a name and identity that would stand out in a crowded market. Their previous brand lacked distinction and struggled to resonate with clients. The rebrand introduced Sound Harbor Insurance, a name inspired by the company’s coastal roots and the idea of a harbor as a safe, steady place. The new logo features a stylized dock with three strong pillars, representing the company’s core services—home, auto, and business insurance—while cleverly incorporating a hidden “H” to reinforce the name. A bold blue and contrasting yellow palette convey trust, stability, and optimism, complemented by clean, modern typography. The refreshed identity gives Sound Harbor a compelling story and a visual presence that reflects its promise of security and reliability. With this transformation, the company now stands out as a trusted leader in the insurance industry, making a lasting impression on clients.
2024
Role: Creative Director/Lead Designer
Scope: Naming, Visual Identity